How to Thrive in the Public Relations Business isn’t your typical text.

It doesn’t provide instructional content on the tools and techniques of the trade. There are numerous exceptional text books on the market that already do that.

Rather, the book provides one person’s view on the individual qualities and character traits that will help people build a solid reputation for themselves and make the most of their advancement opportunities in the field.

It is dedicated to mentors past and present, with a special acknowledgement to the person who first exposed Bob to the value and power of public relations – Dr. Albert Walker, emeritus professor of public relations at Northern Illinois University in DeKalb.